Club to be rebranded for the new season
A Derbyshire football club’s stadium is being renamed The Devil Made Me Do It Ground after a local tattoo studio won a raffle to provide a new name.
Clay Cross Town FC organised the draw for businesses in the area as part of an exercise to rebrand the club, formerly known as Parkhouse FC.
The Central Midlands Football League side’s ground will share the tattoo parlour’s name for all of next season.
The club said the “wacky” name had created a lot of interest in the town.
Committee member Martin Roberts said the idea to raffle off the naming rights to the stadium, formerly known as Mill Lane, was part of a promotional push for the club.
He said: “We were trying to promote the club, and the town itself.
“We sold advertising over the summer and anyone who took sponsorship with us could purchase a further ticket which would allow them, if they were drawn out, to name the ground after their business.
Tattoo shop owner Rob Clements said he never expected to win
“So the draw took place and the shop with the longest name in Clay Cross was pulled out. Now their name will be on the ground for the full season.
“It’s a nice wacky name and it’s created a lot of interest.”
Tattoo studio owner Rob Clements said: “The name comes from one of my favourite songs.
“I paid £10 for the raffle ticket but I never win so I was quite shocked when our name was drawn out.
“But watch any game on TV now and all the footballers have a lot of tattoos - so it’s good in that sense.”
Mr Roberts said: “If Coca Cola or any other major companies are interested in having their name on the ground they should get in touch - but it’s gone for this season.”